Fiat Idea (2011)

The successful Fiat Idea gains novelties of importance to become even more competitive. Among them, new exterior design, new E.torQ engines, an updated range of versions and more technology.

Since its launching in 2005, Fiat Idea has already been a success. With its original lines, versatility and wide interior space, it balanced the dimensions of compact vehicle with the functionalities of a passenger automobile, bringing in diverse novelties to the segment.

In the following year, Fiat leveraged the automobile’s concept to offer it in the Adventure version. Fiat Idea Adventure was the country’s first minivan with a light off road appeal: it united comfort and interior space of an urban vehicle to style and robustness of an off road. This in a complete automobile, with an extensive list of standard items.

In 2008, another important advancement: Fiat Idea Adventure had received the differential block, the Locker. Fiat was the first manufacturer in the world to offer a vehicle with a differential block in a front wheel drive automobile. Today, the entire Adventure family has available this important resource, which helps the vehicle to face difficult road conditions. One year later, the version received the Dualogic® Automatic transmission option, to make driving even more pleasurable.

The new Idea’s interior offers even more driving comfort, first class finish and generous and very well used space. With flat back floor and three seats defined with headrests, it transports five people comfortably.

Technology was an important aspect in this formula. Skydome sunroof, brakes with ABS, airbags, hands free with Bluetooth™, rain, parking and twilight sensors, among others, captivated the customers. Besides this, it was the only model of its segment to offer two Flex engine configurations.

The new Fiat Idea now offers the new family of E.torQ engines, 1.6 16V and 1.8 16V, developed by the engineering department of FPT Powertrain Technologies. Flex-fuel ( runs at any mix of ethanol and gasoline ) and with 16 valves, these cutting edge engines bring together performance, economy and low emission and noise level, besides reliability and durability. They are manufactured at the recently inaugurated engine plant in Campo Largo, Paraná.

Now, the customer can choose from among seven versions in the new range of Fiat Idea: there are three engine configurations ( Fire 1.4, E.TorQ 1.6 16V and 1.8 16V ), four levels of finish ( Attractive, Essence, Sporting and Adventure ) and two transmissions five gear manual or Automatic Dualogic®, always meeting the customer’s needs with the best cost benefit ratio.

Fiat Idea’s new design, developed in Brazil by the Centro Estilo Fiat [ Fiat Style Center ] for Latin America, gives the model a more sophisticated tone, with matching lines and with well defined planes limited by grooves. At the rear, new LED tail lights Fiat Idea is the first national automobile to offer this technology. They accentuate the model’s strong identity, endowing it a unique look.

The new lines of the new Fiat Idea emphasize even more its strong personality. Its new outlines were totally developed by Fiat Style Center for Latin America and included accentuated changes both in front and at the rear, turning the model even more avant garde, dynamic and elegant, with stronger spice of sportiveness.

Now, the evolution of Fiat Idea arrives into the market. More elegant, more performance and more complete, it has all attributes to pursue its course of success.