The exciting new next generation Ford Focus is gearing up for its sales launch early in 2011, with the core three model line up seen together for the first time at the 2010 Paris Motor Show. The sporty five door hatchback, sleek four door sedan and stylish five door wagon Focus models take centre stage on the Ford stand, revealed in full detail ahead of the production start in Europe and North America in late 2010.
Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than ever before in this segment. The next generation Ford Focus also offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the legendary Ford Focus driving dynamics to a new level.
“The new Focus truly represents the best of Ford Motor Company, and we are excited that the first vehicles will be in customers’ hands very soon,” said Derrick Kuzak, Ford’s group vice president of Product Development. “The investment in our new C-car platform has enabled us to provide global consumers with an affordable product which offers quality, fuel efficiency, safety and technology beyond their expectations.”
The new Ford Focus Estate on show in Paris with its interior for the first time enhances this premium feel still further by featuring a leather interior package from the exclusive range of Ford Individual vehicle personalisation options which are being specially developed for the new model.
The show vehicle has luxurious black premium leather trim on the seats, door panels, central armrest and instrument cluster hood, complete with contrasting stitching. The full Ford Individual range for the new Focus will be revealed closer to the launch.
Within the cockpit, the most significant innovation is the company’s next generation driver connect technology, MyFord, which provides the driver with a state of the art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8 inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.
The engaging driver appeal of the new Ford Focus is magnified by a powertrain range that delivers spirited performance and targets outstanding levels of fuel economy and CO2 emissions.
The European powertrain line up for the new Ford Focus includes the state of the art 1.6 litre Ford EcoBoost turbocharged direct injection petrol engine, and a choice of advanced and improved Duratorq TDCi common rail diesel engines, all of which offer significant reductions in fuel consumption compared to the outgoing model.
The three Ford Focus bodystyles models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium cars.
The low, streamlined profile with its steeply raked front screen also contributes to an impressively aerodynamic body shape, which helps to minimise fuel consumption.
The slippery shape, plus carefully optimised aerodynamic details throughout the vehicle the Ford Focus follows the new Mondeo in featuring an active grille shutter to block airflow through the cooling system when it is not required has resulted in a significantly reductions in drag.
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